How Can Company Branded Apparel Improve Your Business?
July 16th, 2018
1. How Can Company Branded Apparel Improve Your Business?
First impressions are extremely valuable. If a positive impression is made, you have laid the foundation to build a long-term relationship with a customer. When a negative impression is formed, fixing a partner’s perspective can be difficult or even impossible at times.
Your company branded apparel has a powerful opportunity to make a first impression. Whether the gear is being worn or used by employees or is given away for advertising, well-made products with your company’s name inscribed upon it can encourage a great start.
2. Customers will want to wear or use your company gear if it looks impressive/functions well.
If your company branded apparel is poorly made or not stylish, your customer base will be unlikely to wear or use your merchandise. When customers are not using or wearing your gear, then the investment is a loss. The only way to off set the cost of giving away your apparel is for your company to receive free advertisement by usage. For example, your business gives away a travel mug with a logo printed on the front, if the mug leaks or the logo is constantly peeling off, the customer will be less inclined to take it out and therefore, they are not advertising for you. Another example, your partner will be less likely to wear your company t-shirt if it is poor quality, uncomfortable, or just looks unattractive. If your company branded apparel is not going to function well or look impressive, the effort is just not worth it.
3. The style of your company’s attire communicates about your business.
When a company’s logo is placed on a collared shirt versus a t-shirt, the collared shirt is communicating greater professionalism. Employees wearing company polo shirts present a professional look which will reassure customers that you are deserving of their confidence. Not to say that t-shirts do not have a valuable impact, but they certainly communicate a more relaxed feel. Company t-shirts could be extremely valuable as a giveaway for customers or as your company’s “Casual Friday” attire. Regardless of whether your company branded apparel is casual or formal, choosing a stylish design will more likely please your employees as well as also encourage partners to wear your gear. Beyond a collar, well-made and well-executed attire communicates professionalism and high regard for quality which will reflect well on your company.
4. Company merchandise can encourage comradery and pride.
With impressive looking company branded apparel, your employees will wear and/or use it with pride. Feeling a part of something bigger is a basic human desire. Your employees will feel more connected to each other and your business with functional attire and gear in which they can take pride. As your employees utilize the gear, your company’s name is being noticed. When your employees feel confident using your company branded apparel, they are essentially a walking advertisement, impressing your partner base as they go.
5. Company gear will improve your business when Harbin Designs helps.
Our entire business is built around the concept of first impressions. Since we fully recognize the impact of making a strong impression, we can help design company branded apparel which will impress your partners and reflect positively upon your business. Let your company branded apparel speak volumes for your business—call Harbin Designs today!