Successful brands do not happen by accident. At this phase in the process, we ask you to look inwardly and outwardly. We will evaluate your business strategy as a whole, your competition, your audience, and the current priorities of your audience. All of these factors will be vitally important to building an effective brand. 

Using the guidance of your custom built brand strategy, we will support you in determining your name, logo, color scheme, tagline, and voice. These elements should communicate the essence of your company and further the image of your business overall.

Knowing your customer base can greatly impact which marketing efforts will be worthwhile. Encouraging visibility is a crucial element to establishing your brand and making your company memorable, especially when a customer is ready to purchase. We will analyze your audience and help you leverage your marketing efforts to further brand awareness. 

The launch of your brand has to be done intentionally both internally and externally. A successful brand is only possible if your employees also can represent your brand, so we can help adapt your staff to the new brand. Once your team is on board, we will partner with you to present your brand in the most impactful way. 

Excitement for a brand cannot be allowed to fizzle. We will help you analyze the response to your brand and how to keep the momentum going.