Less than 24 hours after presidential hopeful Donald Trump announced his running mate and debuted his new logo, he changed the logo. The reason he changed it was because of the image giving an unintended message. His team worked to change the logo so quickly because they realized how powerful a logo can be. Logos leave an impression on peoples’…
What is Branding and Why Does it Matter?
Essentially, branding is your company's identity and how your identity resonates with your customers. When your brand is effective, your business is memorable, rising above the competition through your unique personality, strong core, and passionate story. Regardless of the industry your company is, establishing your brand identity will help create a consistent presence which can reach and excite your customers. Branding accentuates the greatness your company already has so that your potential clients can see what truly makes your company the best in Atlanta, GA and beyond.
HOW IT WORKS
Formulate a Strategy
Successful brands do not happen by accident. At this phase in the process, we ask you to look inwardly and outwardly. We will evaluate your business strategy as a whole, your competition, your audience, and the current priorities of your audience. All of these factors will be vitally important to building an effective brand.
Hone in on the Key Details
Using the guidance of your custom built brand strategy, we will support you in determining your name, logo, color scheme, tagline, and voice. These elements should communicate the essence of your company and further the image of your business overall.
Choose the Right Tools
Knowing your customer base can greatly impact which marketing efforts will be worthwhile. Encouraging visibility is a crucial element to establishing your brand and making your company memorable, especially when a customer is ready to purchase. We will analyze your audience and help you leverage your marketing efforts to further brand awareness.
Launch Your Brand
The launch of your brand has to be done intentionally both internally and externally. A successful brand is only possible if your employees also can represent your brand, so we can help adapt your staff to the new brand. Once your team is on board, we will partner with you to present your brand in the most impactful way.
Continuing to Build Your Brand's Success
Excitement for a brand cannot be allowed to fizzle. We will help you analyze the response to your brand and how to keep the momentum going.
Examples of Powerful Rebranding
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