The name you can trust since 1946!

Ferguson Heating and Air Conditioning Company is an established leader in the HVAC industry and a pillar of the community with over 73 years in the business. With four generations represented thus far, Ferguson is a family-owned business known for their integrity, committed customer care, and meticulous work. They specialize in the design, sale, installation, service and maintenance of heating, air conditioning, and home comfort systems. Since 2016, we have furthered their success and brought new energy to their business through operating as their full out-sourced marketing team.

“Our first year with Harbinger was remarkable, sales went up by 30% our leads went up by 221%, and our new customers increased by 24%. ”
- Alan Ferguson, Owner of Ferguson Heating and Air

Results that speak for themselves

Consistent 1st Page Organic Ranking for 148 Keywords

Out of 163 targeted keywords, 148 rank on the 1st page of Google Search, dominating HVAC search terms in the Peachtree City area

Over 8,900 Calls Generated in the Past 2 Years!

Tracked using unique tracking numbers that did not exist before working with Harbinger Marketing

Over 18,000 New Visitors Brought to the Website in Just Two Years

The average time spent on the website by each visitor was 1 minute and 59 seconds, with over 92% being new visitors

Massive Increase in Listing Visibility on Google Search

110,000+ listing appearances in Google Search in the past 2 years generated by Local Listing management and keyword targeting from Harbinger Marketing

More Leads for Less Money

With Google Ads, Harbinger Marketing generated 500+ leads at an average cost per lead of $30 over the past 2 1/2 years. The ads yielded an astounding 37.40% conversion rate for the life of the account, dominating the industry average conversion rate of 2.78%

Finding solutions through design

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