We begin by analyzing your database. Factors such as knowing the type of customers on your list, their motivations for signing up, and the current open rate are valuable for planning your email marketing campaign.

We will look at your existing database to ensure the recipients are appropriate. There is no value in sending email marketing to outdated addresses. At this phase, we also lay the groundwork to ensure that your emails will actually make it to the recipients and not get filtered out of their inbox. 

Working with you and your team, we will determine the who, when, and how often for your emails. Every client has different offerings and needs so this is customized to achieve your goals. With your guidance, our content writing team will plan, write, and design all of your email campaigns in coordination with the rest of your marketing efforts. 

We track and measure open rates, click through rates, and bounce rates so you know how effectively your campaign has performed and how strong of an ROI was achieved. Additionally, we utilize our analytics to determine how many next steps were taken as a result of the email.