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Public Relations

Essentially, public relations influences the feeling that someone gets when they think of your company. The perception of your company can significantly impact your success, so being intentional about your public face is essential. We specialize in crafting great first impressions and helping maintain strong reputations long-term. Through media relations, community relations, and event planning, our team helps your company project the right image to your customers, community, and beyond.

Our

Process

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1

Identify the desired outcome.

First, identify what you are trying to accomplish with each public audience you want to reach. We link the strategy directly with a specific objective.

2

Segment audiences based on common characteristics.

We work with you to identify the specific audience you are trying to reach. Once identified, we segment out the targets based on common characteristics of what you are trying to promote.

3

Create communication strategy focused on desired perception.

We always begin with the end in mind. We create a strategy to achieve your desired objective for the identified target audience.

4

Evaluation & Modification

We measure how your target audience received the communications. What was their perception? Where necessary, we modify or tweak any language to ensure that whatever we need to be communicated was properly understood.

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