About the Role
We are looking for a high-level UI/UX Web Designer to lead the design of modern, conversion-focused websites across a wide range of industries.
This role is not just about producing clean designs — it’s about owning the design experience from concept to execution, bringing strategy, structure, and visual excellence together.
While a portion of this role will focus on fully custom website design, this is not a role that is exclusively dedicated to custom work. A significant part of this position is focused on elevating template-based websites, developing scalable design systems, and contributing to AI-enabled design workflows that improve both quality and efficiency across the team.
You will work within a well-defined system alongside Project Managers, Marketing Directors, and Developers — allowing you to focus fully on design without client communication responsibilities.
About Us
We are a full-service marketing and web development company partnering with growing businesses to build their brand, websites, and digital presence.
Over the past 10 years, we’ve built a strong, highly collaborative team in Varna (15+ team members across development and marketing), and we’re continuing to grow.
We are in a strong season of growth right now — investing heavily in our team, our systems, and the quality of work we produce. This is a unique opportunity to join at a stage where the company is scaling, and where you can still have meaningful influence on how things are built and where they go.
Here’s a quick look at who we are:
https://www.youtube.com/watch?v=5DuLkfK0ZqA
Our Work
We design and build two primary types of websites:
1. High-End Custom Websites
Fully custom UI/UX design projects where you will:
- Define layout, structure, and visual direction from scratch
- Create high-fidelity designs in Figma
- Build engaging, modern, conversion-focused experiences
Examples:
- https://baldwin-paving.com/
- https://vantixelectric.com
- https://southsidewreckers.com
- https://pluggedinatl.com
- https://www.masterlawn.com
- https://thecedargate.com
2. Template-Based Websites (Elevated Design)
We also work with high-quality Webflow templates and expect designers to:
- Transform templates into fully branded, unique experiences
- Upgrade UI elements (buttons, textures, layouts, interactions)
- Push designs beyond “template feel” into polished, custom-quality outcomes
Examples (some still in development):
- https://blackwalnutconstruction.com/
- https://national-concrete-construction.webflow.io
- https://webster-fulfillment.webflow.io/
- https://smith-meadows.webflow.io/
Key Focus: AI-Enabled Design (VIBE)
A critical part of this role is helping us lead the adoption of AI-enabled UI/UX design workflows, including:
- VIBE design tools
- AI-assisted layout and ideation tools
- Rapid prototyping and iteration workflows
We are looking for someone who is not just comfortable with AI tools — but excited to push the boundaries of how design is created, iterated, and delivered.
How We Work
Our process is structured to support strong design execution:
- A Project Manager develops a clear design brief including:
- Visual direction
- Color palette
- Brand goals
- Homepage structure
- Designers work independently within that framework
- Designs are reviewed internally (Creative Direction + PM)
- Marketing Directors manage all client communication
What You Will Do
UI/UX Design Execution
- Design complete website experiences (UX + UI)
- Create wireframes, layouts, and high-fidelity designs in Figma
- Ensure responsive, scalable design across devices
- Deliver polished, development-ready design systems
Experience & Conversion Thinking
- Structure websites around user flow and conversion goals
- Apply strong hierarchy, clarity, and usability principles
- Balance aesthetics with performance and business outcomes
Template Elevation & Scalable Design
- Take Webflow templates and significantly elevate their design quality
- Enhance sections using improved typography, spacing, textures, and layout refinement
- Utilize AI tools to generate and refine:
- Visual assets (images, textures, backgrounds)
- Placeholder copy and layout structure
- Ensure all template-based work meets the same quality standard as custom builds
- Contribute to building a repeatable system for elevating templates efficiently
AI & Workflow Innovation
- Leverage AI tools to improve speed, creativity, and output quality
- Actively explore and implement VIBE design tools and AI-assisted workflows
- Develop systems and processes that allow AI to assist in:
- Layout generation
- Section styling
- Content structuring
- Help define how AI is integrated into our design process long-term
Research & Development / Design Systems
- Research modern UI/UX trends, layout systems, and interaction patterns
- Identify and develop concepts for future high-end custom website designs
- Build and maintain a library of:
- Reusable website sections
- Layout systems
- Design patterns and components
- Contribute to a scalable internal design system that supports both custom and template-based projects
- Continuously improve the quality, efficiency, and consistency of our design output
Collaboration
- Work closely with Project Managers and Developers
- Provide clear, organized design files for handoff
- Support development and QA when needed
Who We Are Looking For
Experience
- 5+ years in UI/UX design (web-focused)
- Strong portfolio of modern website design work
- Experience working across multiple projects simultaneously
Technical Skills
- Advanced proficiency in Figma
- Strong understanding of responsive design
- Familiarity with Webflow (preferred)
- Basic understanding of HTML/CSS (helpful – not required)
- Experience using AI-assisted design tools
Core Attributes
- Strong design taste and attention to detail
- Ability to work independently within a structured system
- Strategic thinker — not just a visual designer
- Ownership mindset and reliability
- Passion for growth and continuous improvement
- Interest in pushing design forward through AI
- Interest in system-building, process improvement, and scalable design workflows
Role Details
- Location: Remote (Varna-based)
- While the role is fully remote, we regularly bring the team together in Varna for in-person work sessions, collaboration, and team-building. These are important to us as we continue building a strong, connected team culture.
- Long-term, we may establish a physical office, but remote flexibility will remain part of how we operate
Final Note
We take a lot of pride in both the quality of our work and the team we’ve built.
This is a unique opportunity to join a company that is in a strong season of growth — where you’re not stepping into something static, but helping shape what it becomes.
We are making meaningful investments into our Varna team, our culture, and the level of work we produce. For the right person, this is an opportunity to get in at a stage where your voice, your standards, and your contribution can have a real impact on the trajectory of the team and the company.
If you’re someone who wants to grow, take ownership, and be part of building something at a high level — this role is designed for that.
