Marketing Partnerships Explained: Unlocking the Potential for Business Growth

Marketing: A single word that can mean so many different things at the same time. When you get to the core of it, marketing is the promotion of a particular business, product, or service. When it’s done well, your business skyrockets. When it’s not, you could end up losing a significant amount of money. 

Companies often employ a single person to accomplish their marketing efforts: a marketing director or an “internal hire.” Marketing directors work for your company to develop strategies, oversee advertising, approve campaigns, and more to help your business grow. While they’re undoubtedly a fantastic tool in marketing, they are only one source. There are advantages to having a single marketing director; however, other areas of your business could suffer from this model. For example, a director’s services are expensive, limited, and require extra management and skill sets. This is where something called “marketing partnerships” could benefit your bottom line.

If you want your business to thrive, your marketing should include all sorts of things like branding, graphic design, videography, content writing, web development, direct mail, search engine optimization (SEO), Google Ad management, and much more. One person can’t possibly handle all of these things alone. Using marketing partnerships, a dedicated marketing team can take your marketing to new heights. However, due to the full-scale nature of a marketing partnership and the fact that the team focuses on your company full-time, it tends to be a larger investment but worth it in the long run.

However, with Harbinger Marketing, you can benefit from our experience at a level you are comfortable with. Through the years, we’ve built an outstanding team with a wide range of expertise, from social media marketing to search engine optimization to videography; we can do it all. At Harbinger, we offer several advantages over traditional marketing solutions, including, but not limited to:

• Flexible Time
• Extensive Skill Sets
• Performance-Based Accountability
• Passionate, Creative Team
• Team of Specialists
• Impressive Case Studies 
• Proven Track Record of Results

Harbinger Marketing is the perfect solution if you’re a small business wanting to expand your reach and maximize your return on investment. With our team of specialists and marketing directors, we’ll create a personalized marketing plan that suits all your needs. We’ll even take it further, showcasing your company’s story and kickstarting your desired growth! But don’t just take our word for it; read what some of our partners are saying:

“When we decided to go ahead after a lot of thought to go forward, it ended up being a great decision. We’ve increased our business over the past 2 years by $7 million, which is about a 50% increase in sales. And we attribute a lot of that to Harbinger… very impressive what they’re able to do and their whole team and how they have individuals assigned to specific tasks that they specialize in.”

–Jay Herzog & Brad Kaufman, Owners of Blackjack Paving

“Once we brought Harbinger on, all those stresses that I used to kind of carry on my own, I passed over to them. I would say the key with Harbinger Marketing that has really benefited us is my Marketing Director. He’s always been involved, responsive, and when I have an issue or a concern, he’s quick to get back to me.”

–Jacob Durand, Owner of J&M Pools

“Communication, you guys, communication is out the yin and yang. I mean, it’s outstanding. I can’t think of anything we’d critique you guys on!”

– Scott McCorckle, Operations Manager of Farison Lawn Care

At Harbinger Marketing, we strive to be a catalyst for growth because we believe that thriving businesses foster thriving individuals. No matter your industry or size, we’re here to ensure that your company grows into everything you’ve ever wanted it to! For more information, visit our website or call us today at 770-268-3061!