The Power of Video Marketing


Everyone loves watching a good movie, YouTube video, or TV show. The medium of film and video captures our attention like nothing else, with the unmatched ability to convey a story, inform, or prompt people to action more than any other media source. Video is especially effective in marketing, as you can combine visuals with dialogue, text, graphics, or music that showcase your business in the perfect light. Since people are much more likely to watch a video than read a long article about what sets your company apart, videos are a powerful tool in marketing partnerships. So, what can video marketing do for your business? Keep reading to find out!

  • First Impressions – Everyone knows how important first impressions are and why it’s so important to make good ones, both personally and professionally. Statistics show that viewers are 80 percent more likely to take action or become customers of a business with a video on its website’s landing page. This is called the conversion rate, and it is primarily due to people’s strong first impression when visiting your website. Additionally, in today’s world, it has become almost instinctual to click on a “play” button when one appears. In marketing, there’s nothing better than getting people to immediately learn more about your company when they first visit your website.
  • Cross-Platform Integration – Videos can be used across many different platforms, allowing you to present a unified message to several different partners simultaneously or on a strategic schedule. According to a Renderforest Survey, videos help businesses increase their website traffic by 51 percent, sales by 34 percent, and brand awareness by 70 percent. This ability is truly priceless for small businesses hoping to expand their reach.
  • Increased Return On Investment (ROI) – To get the highest return on investment, you first need to ensure that your video is of the best possible quality to keep viewers interested. Second, your content strategy should be well thought-out and implemented. According to a WYZOwl survey, 83 percent of users reported getting a good ROI when they used videos in their marketing.

Video marketing should not be left to amateurs. Harbinger Marketing has a highly skilled production team that can handle all your video-related tasks. We go to great lengths to produce the best quality content for your small business, following a tried and true process that ensures success:

  1. Planning – Together, our video team will work alongside your company to plan the perfect messaging, goals, and desired outcomes.
  2. Preparation – Pre-production involves our team going through production day plans and ensuring that all expectations are clearly communicated and planned for.
  3. Production – With our state-of-the-art equipment, our production crew will arrive ready to go. We’ll capture all the necessary footage to ensure the result is exceptional.
  4. Finalization – Once production commences, we’ll compile and edit your video to meet your specifications. We’ll add music, graphics, animation, and more to make sure your video stands out.

At Harbinger Marketing, our marketing partnership services are perfect for helping effectively grow your small business. Using our video production services, your brand and business can quickly reach new heights! If you want to learn more about what we offer, visit our website today or call us at 770-268-3061.


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